Terms and Conditions of Service

DHV Fitness Coaching provides:

• Personalised weekly training plans delivered via our web application
• Coaching notes and session guidance from qualified coaches
• Integration with third-party fitness tracking platforms including Strava
• A platform for logging training sessions and providing feedback
• Access to a designated coach who reviews your plans before delivery

To generate and improve your training plans, we process the following data:

• Your profile information (name, age, fitness level, goals, injuries)
• Your event details and training targets
• Activity data synced from connected platforms such as Strava
• Session feedback, RPE ratings, and comments you provide
• Historical training summaries and compliance data

This data is used solely to provide and improve your coaching service. It is not sold to third parties. Full details are set out in our Privacy Policy.

During the current beta, all members are granted full accounts with complete access to the service. No free trial period applies — every beta member is treated as a fully active member from the moment their account is created.

Paid billing has not yet been enabled during the beta. We will give advance notice before charges begin, and you may cancel your account at any time.

Once paid billing is enabled following the beta, membership will be charged at the rate displayed at the time of subscription (currently £29 per month). Payments will be taken monthly in advance via Stripe, our payment processor.

Subscription fees are non-refundable except where required by applicable law or as set out in clause 3.4 below.

You may cancel your subscription at any time via your account settings. Cancellation takes effect at the end of the current billing period. You will retain access to the service until that date. No partial refunds are provided for unused portions of a billing period.

We will provide a full refund if:

• You cancel within 14 days of your first paid subscription (your statutory cooling-off period under the Consumer Contracts Regulations 2013), provided you have not accessed the service during that period
• We are unable to provide the service for reasons within our control

To request a refund, contact us at the email address provided in clause 11.

We reserve the right to change our subscription pricing. We will give you at least 30 days' notice of any price increase. If you do not wish to continue at the new price, you may cancel your subscription before the change takes effect.

By using this service, you confirm and agree that:

• You are aged 18 or over
• You are in a suitable physical condition to undertake the training prescribed
• You have disclosed all relevant injuries, medical conditions, and physical limitations to us via your profile
• You will exercise your own judgement about whether any prescribed session is appropriate for your condition on any given day
• You will not undertake any session that causes or risks causing you injury
• You understand that training plans are general guidelines and must be adapted based on how you feel
• You take full personal responsibility for your participation in any physical activity

To the fullest extent permitted by law:

• DHV Fitness Coaching provides general fitness guidance and not medical or clinical advice
• We do not accept liability for any injury, illness, loss, or damage arising from your participation in any exercise programme, whether prescribed by us or otherwise
• We do not accept liability for any inaccuracies or errors in AI-generated content that has not been reviewed by a human coach, or for any plan that has been materially altered by a member after delivery
• Our total liability to you in connection with this service shall not exceed the total subscription fees paid by you in the 3 months preceding the event giving rise to the claim

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other matter where exclusion of liability is prohibited by law.

You acknowledge that physical exercise carries inherent risks including but not limited to: muscular injury, joint injury, cardiovascular events, and fatigue-related incidents. By subscribing to and participating in our service, you voluntarily accept these inherent risks.

Our service integrates with Strava to import your activity data. By connecting your Strava account, you authorise us to read your activity data for the purposes of generating and improving your training plans. Your Strava credentials are never stored by us — access is managed via Strava's secure OAuth system. We are not responsible for the availability, accuracy, or performance of Strava or any other third-party service. If Strava is unavailable, your plan will be generated based on available data.

Payments are processed by Stripe. Your payment card details are never stored on our systems. Stripe's use of your data is governed by Stripe's own privacy policy and terms of service.

Your training data is processed by Anthropic's Claude API to assist in plan generation, as described in clause 2.2. Anthropic processes data in accordance with its own privacy policy. We use Anthropic's API under a commercial agreement and data submitted to the API is not used to train Anthropic's models under our agreement.